Brand Protection & Lookalike Detection

Catch typosquats, phishing domains, and brand abuse the moment they appear in DNS — not weeks later.

Every minute a new lookalike domain goes live, your brand is exposed. We see them first.

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Why Brand Monitoring Matters

The cost of a missed lookalike domain is rarely just one phishing email.

Phishing attacks against employees and customers almost always start with a registered lookalike domain — a typo variant, a homoglyph swap, or a brand keyword combined with a generic word like “login”, “support”, or “billing”. By the time these domains show up in spam reports or threat feeds, attackers have usually already harvested credentials or processed fraudulent transactions.

DNSArchive observes domains the moment they start resolving in DNS — typically days before they appear in public threat-intel feeds. For brand owners, that's the difference between proactively requesting a takedown and responding to a customer who already lost money.

The Brand Protection feature continuously matches your brand keywords against every new domain we observe, plus our existing database of 509+ million archived domains. Matches are grouped by apex, deduplicated, and delivered to email or Slack.

What Brand Protection Catches

Real categories of brand abuse we detect — not theoretical threats.

Typosquats

Misspelled variants of your domain (your-brand vs yourbrand, brand-co vs brandco, character-swap typos).

Lookalikes & Homoglyphs

brand-login.com, brand-support.net, brand.help, internationalized lookalikes, and combo-squats.

Subdomain Abuse

Attackers building yourbrand.com.attacker.tld to fool URL parsers and email clients.

Phishing Infrastructure

New domains pointing at known phishing-kit hosts, suspicious nameservers, or fast-flux IPs.

Newly Registered Variants

We see freshly resolved domains within hours — often days before threat-intel feeds catch up.

Infrastructure Pivots

Track every IP, name server, and mail server attacker domains use — pivot to find more in the campaign.

How it works

Three steps. No agents. No DNS changes on your side.

1. Add your brand keywords — your company name, common misspellings, and product names.
2. We scan continuously — against newly observed domains and the entire 509M-domain archive.
3. You get alerts — email and Slack, grouped by apex, with the matched keyword and resolving IP.

You can flag matches as important (sorted to top, highlighted in alerts) or ignore them (legitimate partner subdomains, your own dev environments). The infrastructure tab pivots the same data into a per-brand view of every IP, NS, and MX record — with optional alerts when any of them change.

Start Monitoring — from $20/month

Built into your workflow, not yet another dashboard

Most brand-protection tools require you to log in daily and dig through a queue of false positives. DNSArchive surfaces matches in the channels your team already uses — an email digest, a Slack channel, or a JSON webhook into your SIEM. The dashboard is there when you need it for triage, but the day-to-day signal lives where your team works.

Match results come pre-grouped by apex domain so you can see in one glance which campaigns are trying to impersonate you. If an attacker registers brand-login.com, www.brand-login.com, and app.brand-login.com all at once, that's one row in your dashboard, not three.

Combine Brand Protection with our Attack Surface view to also see your own official subdomains and infrastructure — and immediately spot the difference between a legitimate new service launch and an impersonation attempt.

Frequently Asked Questions

How quickly will I see new lookalike domains?

We observe domains the moment they start resolving in DNS — typically within hours of first activity. For most brands, that's days ahead of the public threat-intel feeds and weeks ahead of WHOIS-based monitoring.

What keywords should I monitor?

Start with your exact brand name, common misspellings, and product names. Avoid generic words on their own (“cloud”, “app”) — they'll generate noise. The dashboard lets you flag legitimate partner subdomains as “ignored” so they stop appearing in alerts.

Can I get a Slack alert instead of email?

Yes. Each brand can be configured with its own Slack incoming-webhook URL plus an email recipient. Alerts can go to either channel or both, with cooldown logic so you don't get spammed.

How does it differ from a domain-takedown service?

DNSArchive is the detection layer — we identify the abusive domains. Takedown services handle the legal/registrar process to get them removed. Most takedown providers and brand-protection vendors use passive-DNS data like ours as their input. You can use our data to feed any takedown workflow.

What's included in each plan?

All paid plans include Brand Protection at the same per-tier limits as the API requests. See the pricing page for current limits or email sales@noc.org for custom volume.

Stop attackers before they reach your customers

Brand Protection starts at $20/month. Self-serve signup, cancel anytime.

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